PitchBook Data, Copywriter, Brand & Creative January 2022 - present
Produced high-quality articles that resonated with PitchBook’s core audiences—investment banks, corporates, limited partners, and general partners.
Crafted compelling long and short-form assets addressing global market volatility, the new macroeconomic environment, and the Silicon Valley Bank collapse.
Led marketing’s Rapid Response Campaign (Q4 2022-Q1 2023). Delivered a range of assets that helped clients navigate shifts in the private and public markets.
Skilled at distilling research and data from PitchBook’s PE, VC, and emerging technology analysts into compelling story with an educational twist.
Consistently pitched and drafted timely articles for the blog. Recent articles include PitchBook institutional research on market volatility, Top 10 VC deals in PitchBook’s venture growth stage, and Top university endowments by assets under management.
Campaign deliverables contributed to 4K+ form fills, 2K+ leads, and 100+ demos from Q2 2023 to Q3 2023.
Long-form blog articles contributed to $400K+ in revenue as of Q4 2023, per data from Tableau.
Sumitomo Corporation of Americas, Copywriter, Corporate Communications November2019 - December2021
Associate Editor of Visions Magazine and Interface Employee Newsletter. Delivered coverage on global initiatives, business news, ESG and CSR activities, tech investing, DX projects, internal and external thought leadership, and companywide (virtual) events.
Publications reached over 70K employees across the Americas region, including executives, global leadership, stakeholders, board members, regional subsidiaries, and group companies.
Managed company LinkedIn page. Increased overall engagement by 23% in the first six months and a 30% rise in followers by posting consistently, interacting with key external organizations and resharing up-to-date news from subsidiaries. Gathered comprehensive ten-page monthly LinkedIn analytics reports.
Conducted and drafted 12 monthly interviews for the Business Development Group’s newsletter covering ongoing DX and AI use cases in partnership with Hypergiant Industries, LLC.
Designed and copyedited InDesign Sumitomo Corporation Chile Limited monthly newsletter highlighting industry updates and Chilean travel destinations.
Copyedited and proofread global marketing and communications projects for SC Tokyo.
Education
Journalism and Newswriting Certificate, NYU
The New School, MFA in Creative Nonfiction
UC Santa Cruz, B.A.